Saar is the Managing Director of West Ridge Asset Management, a boutique asset management advisory.

Saar is a hotel and real estate transactions specialist with over 32 years of commercial experience, advising on disposals, acquisitions, asset management, funding, development, office conversions, leasing and management and franchise agreement across all hotel asset classes in UK and Europe.

Over the years Saar has held senior positions with Colliers, Leonardo Hotels, PPHE and JLL.

Since 2005 Saar has helped investors, operators, hotel brands, and lenders generate returns through hotel disposals, acquisitions, funding and asset management. To date, Saar has been involved with hotel property worth more than £12bn in the UK, Western and Eastern Europe, working for public and private companies. Since the inception West Ridge Asset Management In 2016 Saar advised on deals worth over £5bn of hotel real estate deals including the successful acquisition of 102 hotels comprised of 20,000 bedrooms valued over £2bn.