This second day of the summit (28 November) is dedicated to learning and development, with four parallel modules covering various aspects of the hospitality industry. Designed to enhance skills, knowledge, and expertise, these sessions provide valuable insights and practical tools for industry professionals. The sessions promise to be interactive, engaging, and tailored to the needs of today and tomorrow.

Revenue management, pricing and profitability

Revenue management uses analytics and performance data to help hotel industry professionals predict customer behaviour. This data informs pricing and distribution strategies, with the primary goal being to offer the right room, to the right customer, at the right time and place. Achieving this maximizes revenue and, consequently, profit.

Hotel asset management

Hotel asset management requires a holistic overview and understanding of the complete hotel business – it is one of the few disciplines which requires both strategic thinking and analytical application. Thus, this course will enable you to develop a strong strategic perspective on what is needed to enhance value for the owner. This practical hotel industry course uses real life experiences and examples to provide an understanding of hotel asset management and the various contracts and hotel business models employed to improve performance and thus increase value.

Expert: Heinz Wehrle

Data driven in Hospitality Business

The hospitality sector caters to millions of travelers every day, and each one of them checks in with their own set of expectations. Meeting and addressing these needs of each and every customer is a top priority for high-performing businesses. Understanding customer desires, both in the present and future, is critical for business success. Knowing when, how, why, and where to appeal to them, be it through personalized marketing or a larger, mass-market approach, can mean the difference between occupied rooms and empty ones. Big Data is the solution for the hospitality industry in terms of appealing to customers more effectively. The sheer amount of information regarding customer behavior, decision-making, past experiences, and other relevant metrics is larger now than it has ever been in the past.

Expert: Jamil Hebali

Market scan and feasability study

A business always operates in an interconnected environment that contains several forces that affect the success of a business. Competitors, customers, economics, geopolitics to name a few. In order to make decisions about the future, businesses need to be aware of how & by how much the environment will affect future value of a project.

Expert: Remy Rein

Hotel Performance Analysis

While your hotel’s survival today is closely linked to its current financial performance, its long term success is driven by a wider set of strategic, financial and operational dimensions. With Hotel Performance Analysis you identify your opportunities or threats with expert advice from the largest Swiss hospitality advisory services.

Expert: Saar Sharon

Hospitality and real estate asset management

Successful asset management requires an integrated overview and understanding of the business. With the primary purpose being to increase the value of the hotel real estate in the interest of the owner, the asset manager provides the connection between all relevant entities, representing the owner’s interest in generating the highest profit possible (which is an important measure of the real estate’s value).

Technology in hospitality

Big data, green technology, artificial intelligence are three fields of critical development in both existing and new ventures, with great potential to enhance efficiency and the experience of the guest. Understanding the correct balance between these automated solutions and the hospitality-specific human touch holds the key to successful businesses.

Brand, management selection, contract negotiation

Selecting the right brand and management team is crucial for the success of any hospitality venture, enhancing the market presence while also considering the values and vision of the owners. Management and franchise contracts usually cover long periods of time, and thus it is important to understand precisely what they involve and how to negotiate the most profitable terms for the owner.

LISTEN TO THE Educational Day Speakers

Remy Rein

Senior lecturer, EHL

Heinz Wehrle

Chairman, Horwath HTL Switzerland

Dr Jamil Hebali

Senior Lecturer, EHL

Saar Sharon

Managing Director, West Ridge Asset Management