Country Branding | Export Promotion | Investment Promotion

Irina Tolstousov is a senior professional specializing in country branding, export promotion, and investment attraction. As Deputy Director at Invest Moldova Agency, she plays a key role in shaping and managing Moldova’s international image, ensuring the country is positioned as an attractive destination for business and investment.

Her work in place branding has earned international recognition, leading to her inclusion in the City Nation Place Advisory Group, where she collaborates with global experts on best practices in nation branding and economic positioning.

Before focusing on country image promotion, Irina built strong expertise in export promotion, having led efforts to expand Moldova’s global market presence, strengthen trade partnerships, and support businesses in reaching international markets.

With a Master’s degree in Marketing Management and specialized training in investment promotion and economic diplomacy, she has developed a comprehensive understanding of economic development strategies. Having worked across all key areas of Invest Moldova Agency, she brings a holistic perspective on national economic promotion, combining strategic vision with hands-on experience.