With over 17 years of experience in the technology and telecommunications sectors, Simona Nijnic has a proven track record of driving strategic growth and unlocking multimillion-euro business opportunities. As the Sales Director of TP-Link Romania, she has built and led high-performance teams across both B2B and B2C environments, establishing strong channel ecosystems and delivering consistent commercial success.

Throughout her career, she has developed and executed national sales strategies, negotiated complex commercial agreements, and fostered long-term partnerships across retail, telco, and distribution networks. Recognized for her strategic vision and hands-on leadership, Simona Nijnic combines market insight with operational excellence to translate business goals into measurable, profitable outcomes.