For over 30 years, Joel Goldman has been a leading force in hospitality investment and branding. His extensive experience spans property development, branding, and transactions across all short-stay accommodation types. Having held senior roles with some of the world's most prominent hotel brands and consultancies, he has managed complex real estate deals, leasing and brand development throughout the EMEA region.

Joel's deep expertise is forged from a career of two halves—first as a hospitality real estate consultant across Europe, and later as a regional brand developer for three global hotel brands. This dual perspective allows him to effectively connect the dots between real estate and brand strategy.

As the founder of Key2 Hotels, Joel now offers a comprehensive suite of services that goes beyond traditional brokerage and advisory. He provides a confidential resolution service for hospitality disputes and develops training and educational programs for students and executives. Joel brings his multifaceted expertise to both established and emerging independent owner-operators, as well as individual stakeholders who participate in branded hotels.