Yaron was previously CEO of GCH Hotel Group, Germany’s second-largest hotel management group based in Berlin. A native-born Israeli, Yaron was Area Vice President and Chief Operating Officer from 2011 and then CEO of the GCH Hotel Group from 2013. Under Yaron’s leadership, the GCH Hotel Group developed rapidly into one of the leading and largest hotel management companies in Europe, with over 120 hotels with approximately 15,000 rooms in Germany, Belgium, and Austria, welcoming over three million guests annually and employing around 3,300 people.

In addition, the group was year after year listed as “AAA” in the Treugast Investment Ranking. Numerous projects, innovative ideas, and the implementation of advanced technology can all be attributed to Yaron. He positioned the GCH Hotel Group in the market as a professional, independent service provider (B2B) of management services and introduced a leadership program for young talent, the Junior Sales & Revenue Academy. He also caused a sensation in 2016, when GCH became the first hotel management company worldwide to have a virtual reality website.

Yaron graduated from Technion - Israel Institute of Technology in Hotel Management and Middle East History from Hebrew University in Jerusalem.